Design Portfolio
A collection of creative work spanning web, print, and motion. Each piece is a case study in translating vision into execution where design thinking meets technical craft.
Web Design
Redesigned featured content hierarchies and navigation paths across product offerings like organic teas and superfood detoxes. Integrated local community marketing efforts by connecting online visitors directly to local pop-up events like the Missouri City Farmer's Market and official social platforms.
Full Circle Fashion
Designed for a digital media marketing project, Full Circle Fashion is a concept e-commerce platform built around the circular fashion movement. The site merges brand storytelling with conversion strategy, featuring an email capture pop-up, a Shop Now call-to-action, and an original 'Upcycle Instead of Return' policy that reinforces brand values while driving engagement.
Part of an ongoing freelance web design series, this portfolio was crafted to position a fellow student's expertise in Fashion Merchandising, Marketing, and Public Relations. The design balances academic credibility with industry-ready aesthetics, presenting their background and professional aspirations in a way that speaks directly to the spaces they're entering.
Graphics & Design
visual strategy and typographic obsession, where every font choice is a decision and every color tells part of the story.
