Fashion Board
Supporting and promoting creativity for over 70 years.
Diversity X Pursuit of Fashion.
As Head of Marketing for the Mississippi State Fashion Board, I led the organization's digital presence and live event operations. Overseeing livestreams, social content, and community engagement initiatives.
I developed a vendor-based cataloging system to organize model looks, enabling lookbook production that drove visibility for local retailers . For the first time, ensured every model was featured, reflecting our commitment to inclusivity and representation.
Lookbook
Button Campaign
Designed and produced the organization’s button pin merchandise. Created three designs and led end-to-end production for 150+ buttons, delivering style and swag while generating 66% ROI.
Recognizing a recurring gap in theme alignment across four annual shows, I conceived and launched a Stylist Hotline. A communication channel that streamlined model-to-stylist coordination and elevated the overall production quality of each event.
Stylist Hotline
After three years as a stylist, I was elected Director of Operations, where I assumed ownership of both creative strategy and logistical execution. I bridge creative vision with operational precision. Directing and styling conceptual shoots and designing an original 'trashion' garment featured in the editorial magazine.
